Jen Mussari


In a move to take back the heritage of the Lincoln Motor Company, this campaign puts the sometimes overlooked history and style of Lincoln on the forefront. Every detail was considered as a way to show their attention to craft; and part of that history is represented with typography. Lincoln specifically requested that the lettering be handmade and entirely custom, which is why LOGAN NY hired me to come on and create typographic pieces to that standard. Also on-board was Jon Contino, who created the additional lettering seen in the first second.