It didn't take much convincing when the Art Director's Club invited me to create some original artwork illustrating the phrase: "Blood, Sweat, and Tears." I knew right away that it had to feel real and a little bit gritty. So I busted out the OneShot lettering enamel, found an unloved leather jacket at my local thrift shop, and got to painting.
Once finished, I had to shoot it. The jacket was actually a boy's size 8, and I couldn't find a model since all of my friends were away for the holidays. On the coldest day this Winter, I put on my own damn jacket and trekked outside to the most photogenic (and at the time, the coldest) spot in NYC, the DUMBO waterfront. After sneaking through a hole in the fence that separates my studio's back parking lot from the East River bank, tossing off my down coat, and trying my hardest to get the jacket to not distort the lettering too badly, I had a shot. I bolted back to my studio to thaw out and spent the night post-processing.
I'm proud of the personality that comes through in the end result yet even more proud to be among such an awesome group of talented artists. Be sure to see the whole gallery here, and read the stories behind each piece.